WhatsApp-ing

I don’t tend to use WhatsApp. It sits on my phone for specific people – my neighbour when he goes away, a few friends of a certain age who don’t want to move over to Signal, for example.

Today I got a message about an album. It was direct from the artist who wrote the songs, which wasn’t expected. I accepted the request to add him to my contacts and we had a very lovely chat. But it was a little impersonal.

So I suggested we meet up. I’m in Bristol next month for the day, but it involves me waiting around and so I’d normally be hunting down records or meeting up with friends who live there. Or both. This time I’ll be driving for another two hours into the deepest parts of Dartmoor where the phone signal drops in and out regularly to meet with Dan Arborise. We’ll chat properly, have a look through his archive of images and talk about how I can put out his second album on viny for the first time, through Unspun Heroes.

The album is Of Tide And Trail. It’s like John Martyn is playing the guitar while Nick Drake sings. It’s something quite special. And with luck, I’ve lined up some amazing people to contribute quotes and liner notes to go alongside Dan’s song notes he will be writing.

All I’ll need to do now is pull the money together.

Hard things look easy and simple things are complex

When I started Unspun Heroes I thought the most difficult part would be finding artists and bands willing to let me take their music and press it into bio-plastic discs. Turns out, that’s quite easy to get sorted. It’s definitely a binary thing: yes you can, no you can’t.

I thought handling all the manufacturing and design myself, across multiple suppliers, might also be difficult. However, that’s just about getting a process organised and managing it as things move forward.

Fulfilment always seemed like a nightmare. And it is. Above a certain limit it’s not easy to do yourself. I found this out when I agreed to ship albums and CDs on behalf of another indie label. Getting 1000+ products out to people around the world was quite the task. I made three mistakes, although the customer feedback each time was as if I’d demolished their house, stolen their life savings and killed their cat. Ultimately, on each occasion all I’d done is send them a tracking code earlier than expected. Michael is a popular name in the vinyl-buying demographic.

Turns out the hardest bit of selling product. Not only do I need to convince people they need this album which will likely be a little more expensive than, say, a band who sell hundreds of thousands of records, I also have to factor in postage. Let me tell you, postal costs are enormous!

I met someone at a record industry event and they asked me what I thought was the thing I didn’t think about enough that turned out to be the most important. I replied: go-to-market strategy. Not having a clear strategy in place to begin with stymied my ability to sell albums. It still does, despite me getting better at it and with a clearer proposition.

However, when I think about what I’ve learned between album one and soon-to-be organised album six, I can see how far I’ve come. Whether I’ll get to reach a critical mass that means sales come to me more often rather than me going to the market all the time remains to be seen.

The day after

Yesterday, I spent the afternoon listening to three singer songwriters play some songs in a pub in Farringdon. The Betsy Trotwood, as it happens. This is a pub I know from my days working in Clerkenwell, although it also used to be a place to avoid as it was always full of journalists from The Guardian who had their offices across the road. I noticed this is now where LinkedIn does business, however, as far as I’m aware LinkedIn employees do not frequent the pub. Certainly not on a Sunday afternoon.

I did sit next to a journalist, though. She was from Egypt and had been spending time in Gaza. We had some brief but illuminating (for me) conversations about what it is like on the ground there, how people cope, the sort of stories that don’t get told here in the UK and the stories that they want to tell (not always as negative or frightening as I had thought they would be), and much more.

It was both ear- and eye-opening as afternoons go.

Not only did I have my worldview shifted through the chat with this journalist, but also by listening to an artist I’d never heard before. Not their music nor their name. They stole the show for me, though. Pete Greenwood, for those still reading (not that I’m writing this for anyone other than myself).

Pete had that wonderful ability to tell stories in as few words as necessary, to draw out laughs from those of us listening, but also to hold us rapt and silent with the musical stories he told afterwards. Putting us at ease and then delivering something astonishing. He was all about humanity in every sense.

I’d seen this type of interaction in my professional (inverted commas probably necessary) life once or three times. Not as often as I’d like to have done, but still. Like a great new business pitch, there was the convivial opener that settles the room and makes everyone take a collective breath in, relax and wait – perhaps with some heightened anticipation – before the main event. And then they’re told a story, or taken through a narrative if that ‘s’ word is too much for you, and it really lands. There is silence, nods along with the beats, perhaps even the equivalent of polite applause.

Pete had it down to a fine art. Just by being himself. Being human. No reliance on theatrics, or any attempt to be someone other than Pete Greenwood with his own unique point of view expressed in as few words as necessary to get the point across, plus an entertaining part. All the things that make for good business meetings and, often, all the things missing from them. I’d wager the entertainment piece flowed easily because of what came before.

The Making of Things

As someone who has, over the past three decades, been responsible for making quite a few things, I wasn’t quite prepared for how much time and process there is in making a physical record, pressed into plastic.

Yes, there are people out there who can do the process, end-to-end, but like any one-stop-shop you lose something by not considering how to get the best quality for the best price at as many stages as possible.

When you’re doing something on your own, even with some lovely cheerleaders in the background, it’s tough going when challenges you didn’t foresee and knowledge you don’t have come together to make things harder than they should be. Add in the final stretch of an MSc, and I think I may have overstretched myself.

However, there are glimpses of what it could be, and pledges of support from lots of people is helping.

I know there’s some famous quote about not doing something if you knew how difficult it would be, and I think it’s applicable here. There’s more satisfaction from learning than there is from pressing a button and having it magically appear.

The mistakes are what makes it worthwhile. And, ultimately, I think it’ll cost less in the longer term.

A new thing is just beginning

I don’t know where this new thing will lead, but I’ve set it up to bring myself some joy in my old age – well, not quite my twilight years but the latter half of life.

It’s a small record label, which is going to focus on highlighting under-appreciated albums and artists on a website (and social media) as well as selecting some to release on vinyl – perhaps for the first time in some cases. There’s a hope that we can also build a community around it, too.

It’s called Unspun Heroes and while it has a logo and some framework around it, it’s still very much in the early stages of being created. Plenty will change, I’m sure.

You can give it a follow on Instagram and Twitter. Or bookmark the site, as we will be bringing a new Unspun Hero to life on a weekly basis (with luck).

It’s also likely that new things will be added, or experimented with, as time goes on. It’s a definite ‘watch this space’ moment. I’m excited about it, I hope others will be too.

Playlist for December 2020

The only thing keeping me afloat this year has been music. Where normally work is the cadence that marks the ebbs and flow of a year, it’s music in 2020.

The following is what I most liked in December. And while I will continue creating these in 2021, I won’t be posting them. It’s time for a year off.

Playlist for November 2020

Still no Christmas songs.
Probably won’t be any, either.
But never say never!

Music continues to be a huge influence on my lockdown life.
It’s one of the few constants.

This is the month in which I get to have two hideous anniversaries.

  1. My mother passing away.
  2. My cancer becoming a reality.

I always find my mood – and inclination to give a fuck about anything – dips sharply.
Trying to take time off around this time of year is never an easy thing to do, as months can slip by without work if I switch off.
It’s fair to say that I’ve done some work I haven’t felt I could bill simply because I wasn’t proud of it.

The good news is, the passion to do work is back.
Now, back to those non-Christmas Christmas songs.
There’s some great stuff here.
Enjoy.

Playlist for September

Lockdown continues in the UK.
Tighter controls for some, not for others.
Although, I actually have no idea what they are because they’re not consistent.
Even if those in power believe they are.

What I do know is that I’ve not left the house much in the past six months.
Therefore, my music consumption stays high.

When I listen via Spotify, I click the heart that adds that song to my ‘Liked’ list.
At the end of each month I add the most recent 20 of those to a playlist.
If there are duplicates from a band/musician point of view, I remove them.
When I get to 20 songs in the playlist, I publish it.
This is the one for September 2020.

Playlist for August

Another month passes by.
The past one was punctuated by essays and some work for a branding agency.
I also came to the realisation that there are some people and things that I’ve kept in my life that are not serving me at all anymore.
So I’ve had a cull of services, many of which link me to those people.
Anyway, enough of that. Here are the tunes that kept my foot tapping these past few weeks.

If you scroll below the embed, you’ll find a lovely, lovely blog post called 10 Songs by a chap named Pete. It’s about music and playlists. Have a read and a listen.

Playlist for July

Been a month of work and study, in equal measures.
A lot of it has been hard work, too; real brain-stretching stuff on the study and negotiating the usual politics and different needs of an organisation.
While I’ve been doing that, music has been a constant companion.
Like a dog, but without the slobber.
Over the course of the past 31 days I’ve ‘liked’ about 42 songs on Spotify.
I don’t just listen to Spotify, but it’s become the easiest place to collate things I like that I can share.
So here are the last 20 songs I clicked the heart for.