I saw yet another discussion on LinkedIn – where else – about insights and what they are.
These would appear to be the hardest thing to define – and no, I haven’t asked AI. And yet, it’s actually quite simple.
An insight is a constraint. It’s designed to channel the thinking, creative or otherwise, and bring focus to the situation. It often, but not always, reframes an age-old challenge so that you see it from a new perspective.
If it doesn’t then it’s an observation, or an opinion.